1 night, 21 venues, $1.4M raised for mental health


Raised for Mental Health & Addiction in Canada


Venues and 21 chefs



UnMasked is one of CAMH Foundation’s signature fundraising events. Held biannually in downtown Toronto, the event has raised more than $5 million to support research and care for people living with mental illness.

In 2019, Fluid worked with the CAMH Foundation team to plan the biggest-ever UnMasked in the event’s history: 800 guests attended dinner at 21 art galleries throughout Toronto before uniting at the UnMasked After Party at the Museum of Contemporary Art Toronto. Each dinner was designed by 21 different chefs and caterers, making for an unforgettable culinary experience.

When all was said and done, an incredible $1.4 million had been raised to advance research and care for people living with mental illness – shattering the previous record. 

“Fluid Events changed how events and fundraising is delivered at CAMH with their style, grace, compassion and professionalism. They truly are the best full-service non-profit agency. We look forward to years of collaboration.”

Geoffrey Chown

Director of Events, CAMH Foundation