This is Fluid Events

We are non-profit event experts dedicated to help charities raise more fundraising dollars through exceptional events.

Our Values

Cost Consciousness

We understand that fiscal accountability makes us better partners and that every dollar counts for your organization. We believe in your cause as much as you do! We promise to always negotiate and be responsible and diligent with every dollar. Your donors expect that from you and you can expect that from us.

Meaningful Relationships

Fundraising is all about relationships. We strive to create genuine relationships with all of our clients, their partners, staff, donors and volunteers. Our relationships are open and honest. We treat every stakeholder as the next big prospect.

Uncompromising Standards

We believe that incredible dedication and performance from our team leads to extraordinary results for you! Every decision made is with the guest experience in mind.

Mission Delivery

We know how important it is that your cause comes to life at the event. We will ensure every guest knows what you do and feel empowered to help your cause. Our goal is to help you convert guests into donors by bringing your mission to life through innovation, creativity and heart.

What We Do

Event Consulting

Our strategic event consulting services include a series of face-to-face strategy and planning meetings with all key stakeholders and decision-makers.  During these meetings, we will conduct in-depth scoping sessions about organization strategy, desired event outcomes, measurement processes, cost per dollar, conversion rates of guests to donors, event financial planning, resource availability, and will analyze execution and results of previous events to design recommendations and a strategic plan for event execution.

Event Planning & Execution

Our team thrives on creating extraordinary events, and seeing them through to spectacular conclusion. We are raved about time and again because every facet of the experience speaks the same language. Cohesive creativity is our touchstone, and no detail goes unconsidered—be it food, service, mission delivery, donor stewardship, music or design. These unite in harmony, creating a spirit of enthusiasm and celebration all with your mission as the focus of every decision.

Volunteer & Committee Management

We understand that at non-profits resources can be limited so like you we value the power of volunteers. From volunteer recruitment, planning, training and recognizing their support we can handle all the requirements. Committee management is one of our strongest assets. We understand that all committee members are your best prospects and closest supporters.

Onsite Fundraising Management

This is our expertise! We love the on-site fundraising. Let’s take your silent and live auctions to the next level. Have you considered technology to increase revenue. We are innovative and up to date on all the latest trends and technology to help you raise the most money possible with least effort. We handle on auction cataloging, closing and cash out processes and detailed analysis at completion. Looking for creative ways to raise more money for your cause onsite fundraising is what excites our team the most.


  • We were incredibly grateful to have the support of Sabrina Roy and the Fluid Events team in putting together the Women’s Golf Classic, in support of the Children’s Aid Foundation. Sabrina’s great attention to detail and ability to think quickly on her feet were critical to the event’s smooth delivery. Fluid Events is truly a top-tier, full service non-profit events agency.

    Valerie McMurtry, President & CEO Children's Aid Foundation
  • I have had the pleasure of working with Sabrina on large scale fundraising events and have always been struck by her inherent ability to manage large scale projects with multiple stakeholders with ease and aplomb. While at Children's Aid Foundation we worked closely on developing and implementing long term strategic event development with great results and all due to her vision and leadership.

    Matthew Byrne, Creative Technical and Production expert at PRG Canada
  • I have had the great pleasure of working with Fluid Events on a major fundraising event for the past 2 years. Sabrina is a true professional in her industry. She has excellent organizing skills, outstanding communication skills, great sense of urgency with everything she does. She is a joy to work with!!"

    Frances McCart, Co-Chair Children's Aid Foundation Teddy Bear Affair
  • Sabrina effectively recruited, motivated and meaningfully engaged volunteers. Always focused on the big picture and brought a remarkable amount of common sense to problem solving to situations that others may characterize as a crisis. And always, such events raised more money that was anticipated.

    George Rutherford, Former Head of School, Holy Trinity School
  • An exceptional shop of creative genius, attention to detail and a hands-on approach.

    Carol Ann Horvat Principal HKP Brand Marketing & Communication Consultancy
  • Fluid's approach and broad experience has provided our organization with the support and counsel to continually secure significant investment, renew partnerships, and even begin to expand our donor base.

    Sarah Asgari, Leadership Giving SA Consulting
  • Under Sabrina’s direction they have the unique ability to make large-scale corporate events feel intimate!

    David Lee, Director of Advancement Royal St. George's College

Exceptional Leadership

Sabrina Roy is the Founder and Lead Director of Fluid Events Inc. and specializes in nonprofit event fundraising. For more than ten years, Sabrina has been a leader in the nonprofit industry raising millions of dollars for causes she is passionate about. Seven years as the Director of Development in the independent school sector and as the Director of Events for a large national children’s charity Sabrina understands the operations of charities and the importance of handling every stakeholder as a Major Gift Prospect.

Get in touch

We would love to talk to you about your events and how we can partner with you to help you achieve your goals. Send us a note or give us a call. or 416.809.6064