Leveraging the power of virtual to reach a broad global audience

Our Work
Roots of Empathy




Countries represented


Of guests rated the event “interesting” to “extremely interesting”

In 2021, Fluid took the lead on pivoting Roots of Empathy’s popular annual research symposium to a virtual format due to COVID-19 restrictions. With the event coinciding with the organization’s milestone 25th anniversary, we knew it had to be extra special!

Working with the ROE leadership team and an impressive line-up of speakers, we designed and executed a successful two-day event that reached a truly global audience. With a typical in-person attendance of around 200 guests, ROE’s virtual symposium attracted an incredible 4,249 registrants from 52 countries around the world. 

Using pre-recorded videos, virtual breakout rooms, chat functions and a wide range of presentation formats, guests were engaged, inspired and connected with the mission of this impactful charity.

“Congratulations to the organizers, the facilitators and the participants. Roots of Empathy is a central element to creating a better world and saving the planet we occupy.”


Event participant