About us
Fluid Events is North America’s only full-service event agency working exclusively with non-profits. With years of experience working directly with development staff, in-house events teams, senior volunteers and donors at every level, we specialize in producing seamless fundraising events that inspire guests to become committed supporters of your cause.
More than $78 million raised for non-profits across North America since 2015
Years in business
Client retention rate
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Founder's story
A celebrated non-profit and business leader, Sabrina Roy founded Fluid Events in 2015 to harness her passion for bringing people together in support of life-changing causes.
With over 20 years of experience in the non-profit sector, Sabrina began her career with a small grassroots organization before moving into the role of Director of Development with a Toronto-based independent school. There, she managed a large major gift portfolio and built alumni programs from the ground up.
Soon discovering a gift for designing and executing exceptional fundraising events, Sabrina transitioned to become the Director of Events with Children’s Aid Foundation of Canada. Originally hired to reimagine their annual Teddy Bear Affair gala, Sabrina is proud that the Foundation remains a loyal client of Fluid Events – and that the Teddy Bear Affair has been named one of the Best Fundraising Events in Canada for several years now.
As the visionary force and leader behind Fluid Events, Sabrina has helped raise over $50 million for non-profits across North America. Executing events to the highest standards in the industry, she strongly believes that annual fundraising events can be used to showcase the work of non-profits, drive home their mission and celebrate their incredible impact.
Fluid is an event and fundraising agency that is founded on championing and partnering with non-profits.